Improving Customer Experience with AWS Cloud Infrastructure

Executive Summary

PicMix wanted to improve customer service and enhance its business efficiency by improving their IT infrastructure. When the company needed to make its storage operations more efficient and thrive on change, AWS Cloud Infrastructure was that is works out of the box.

The new era of editing and sharing photos

The idea PicMix was born was they were aiming to provide a solution for their users by created one-stop-shop for photo collages including sharing and editing.  Within two months, PicMix claims it reached a million users and two digits million registered users.

Responsive to the rising trend

Back then, PicMix was created an innovation and changed the way people interact and communicate. It changed how the world communicated. With the raising of its customer, PicMix faced problem for its storage accessibility and scalability and the biggest challenge was because its services were covered internationally. For sure the business has led to increased demand for data center and network bandwidth while also at the same time they need to address customer needs.

Enhance IT Infrastructure

To have its own data center was not a right time for PicMix nerveless the ambitious plan to improve efficiency, enhance data storage and improve quality of services to their customer. As they need to storage hundreds million of photos, PicMix realize that it was about time to have integrated efficient future and drive transformation.

PicMix drives the most important enterprise asset, customer day with reliable AWS Cloud Infrastructure.  PicMix enabled cost effective, flexible and resilient cloud services with AWS, helping it meet the needs of even the most dynamic storage demand while keeping internal admin low.

The early stage PicMix was used EC2, EBS, S3, Cloudwatch and SES and along the way added Amazon VPS, CLoudFront, and AWS EC2 Autoscaling to handle their scalability.

With the support of AWS, daily, they can store more than 500 million photos seamlessly and since then there was zero server error or outrage ever for their business.

About PicMIx

PicMix is a photo and video editing and sharing app, which evolved into a global sharing community powered both by content and commerce.